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How to Develop a Winning Game Plan When Codes and Standards Keep Moving the Goal Posts (thought piece)

This summer, Ed Schmidt (Director of the Energy Efficiency practice at MCR) attended the Southern Gas Association’s Marketing, Customer Experience and Communications conference in San Antonio. A key topic of discussion was building and equipment codes and standards and the impact they have on energy efficiency (EE) program planning, performance and costs, as well as on non-EE sales and marketing oriented toward load retention and growth. In this follow-up paper, Ed explores the issues affecting EE and non-EE strategies, and develops five high-impact plays in a utility’s game plan to strategically address the issues of changing codes and standards.

Download the codes and standards paper