When we engaged with MCR, there was a fundamental process and fundamental deliverables, but they didn’t presume any answers. They facilitated brainstorming with the executives, which I thought was very useful.
—Director of Strategy

Utility Transformation Services

There is an indisputable transformation taking place today that is fundamentally changing the ways in which electric, gas, and water utilities plan, operate and interface with their customers. Whether it’s called “Utility of the Future,” “Utility 2.0,” or “Grid Modernization,” our clients, which include IOUs, public power utilities and G&T cooperatives, are feeling the impacts from increased penetration of distributed energy resources, the wide variety of options for smart grid technologies, complex regulatory requirements, and evolving customer expectations for new and innovative products and services.

Through our consulting assignments, MCR helps our clients navigate policy, technology and market challenges to create opportunities to increase value for their customers, shareholders and other key stakeholders. We achieve this by developing customized strategies for transformation that are both manageable and executable.

Key Staff

Frank Craig, Founding Partner

Frank is a co-founder and partner of MCR. He has over 30 years of management consulting and business experience in the utilities industry. His has worked extensively for electric and gas utility clients advising them in areas of financial and operational processes and information systems, financial planning, budgeting, capital planning and rates and revenue requirements.

Prior to founding MCR, Frank was Senior Vice President at Utilities International, Inc., where he led the financial forecasting and modeling solutions group. Before that he was at Navigant Consulting where he specialized in facilitating management audits, improving accounting, financial and operational management processes; and implementing business management technologies. Frank began his energy career at Public Service Company of New Mexico, where he was Director of Corporate Financial Planning and Investor Relations.

Frank has authored numerous articles and white papers for Electric Light & Power Magazine and Energy Central. He holds an MBA in information technology and a BBA in finance and economics from the University of New Mexico.


Len Rubin, Founding Partner

Len is a co-founder and partner of MCR. With over 30 years of consulting experience dedicated to the utility and energy industries, Len has leveraged his functional expertise to address numerous and varied client issues. By combining his finance and accounting acumen, knowledge of information technology solutions and his broad understanding of his clients’ issues and needs, Len has been able to successfully design and implement a wide variety of process and solutions in the areas of enterprise risk management, performance budgeting, capital management, cash management and financial information management. Len has authored numerous white papers and articles on these subjects.

Prior to founding MCR, Len was an officer with CSC Planmetrics, where he managed numerous engagements primarily focused on the areas of corporate performance management, financial management, information systems, shared services, growth strategy and new business launch. He holds an MBA in finance from the University of Chicago and both an MA and BA in Regional Science from the University of Pennsylvania.


What we Do Learn morearrow

  • New Technology Strategy and Product Development
    • Electric Vehicle Strategy and Product Development
    • C&I Customer Onsite Product Development
  • Enhanced Customer Experience
    • Customer Experience Strategy and Roadmap
    • Product Financing Strategy

Client Stories

Understanding the value of financing consumer purchases to accelerate product adoption

MCR’s client was taking steps to enter the electric vehicle (EV) market, despite struggling to define an electric vehicle strategy. The client engaged MCR to help define an EV strategy and develop programs the client could launch.

Helping a client develop a strategy to promote and stimulate growth in the local electric vehicle market

MCR’s client was taking steps to enter the electric vehicle (EV) market, despite struggling to define an electric vehicle strategy. The client engaged MCR to help define an EV strategy and develop programs the client could launch.

Developing a set of C&I customer onsite products with new electro technologies

MCR’s client wanted to provide its customers products and services to help offset the disappearing cost advantage of onsite rooftop solar. MCR facilitated the process of brainstorming ideas through product launch.

Helping an investor owned utility develop a Distributed Energy Resources (DERs) strategy

MCR’s client was in the enviable market position of having retail rates that were much lower than the existing rates of distributed energy resource (DERs) alternatives. MCR worked with our client to assess all of the existing DERs technologies that were viable as well as some technologies that had the promise to become viable in the next 10 years.

Helping an investor owned utility develop a business case for a community solar product offering

MCR’s client had an opportunity to launch to its customers a solar product that could provide a first mover advantage in their service territory. MCR worked with our client to develop a detailed business case for launching a community solar product offering.

Helping an investor owned utility develop strategies to address the opportunities and threats of distributed generation

MCR’s client faced a rapidly changing market environment driven by the emergence of distributed generation (DG) technology. MCR worked with our client to define four alternative future scenarios for their electric market.

Key Staff

Frank Craig, Founding Partner

Frank is a co-founder and partner of MCR. He has over 30 years of management consulting and business experience in the utilities industry. His has worked extensively for electric and gas utility clients advising them in areas of financial and operational processes and information systems, financial planning, budgeting, capital planning and rates and revenue requirements.

Prior to founding MCR, Frank was Senior Vice President at Utilities International, Inc., where he led the financial forecasting and modeling solutions group. Before that he was at Navigant Consulting where he specialized in facilitating management audits, improving accounting, financial and operational management processes; and implementing business management technologies. Frank began his energy career at Public Service Company of New Mexico, where he was Director of Corporate Financial Planning and Investor Relations.

Frank has authored numerous articles and white papers for Electric Light & Power Magazine and Energy Central. He holds an MBA in information technology and a BBA in finance and economics from the University of New Mexico.


Len Rubin, Founding Partner

Len is a co-founder and partner of MCR. With over 30 years of consulting experience dedicated to the utility and energy industries, Len has leveraged his functional expertise to address numerous and varied client issues. By combining his finance and accounting acumen, knowledge of information technology solutions and his broad understanding of his clients’ issues and needs, Len has been able to successfully design and implement a wide variety of process and solutions in the areas of enterprise risk management, performance budgeting, capital management, cash management and financial information management. Len has authored numerous white papers and articles on these subjects.

Prior to founding MCR, Len was an officer with CSC Planmetrics, where he managed numerous engagements primarily focused on the areas of corporate performance management, financial management, information systems, shared services, growth strategy and new business launch. He holds an MBA in finance from the University of Chicago and both an MA and BA in Regional Science from the University of Pennsylvania.