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Client Stories

Understanding the value of financing consumer purchases to accelerate product adoption

MCR’s client was taking steps to enter the electric vehicle (EV) market, despite struggling to define an electric vehicle strategy. The client engaged MCR to help define an EV strategy and develop programs the client could launch.

Helping a client develop a strategy to promote and stimulate growth in the local electric vehicle market

MCR’s client was taking steps to enter the electric vehicle (EV) market, despite struggling to define an electric vehicle strategy. The client engaged MCR to help define an EV strategy and develop programs the client could launch.

Developing a set of C&I customer onsite products with new electro technologies

MCR’s client wanted to provide its customers products and services to help offset the disappearing cost advantage of onsite rooftop solar. MCR facilitated the process of brainstorming ideas through product launch.

Helping an investor owned utility develop a Distributed Energy Resources (DERs) strategy

MCR’s client was in the enviable market position of having retail rates that were much lower than the existing rates of distributed energy resource (DERs) alternatives. MCR worked with our client to assess all of the existing DERs technologies that were viable as well as some technologies that had the promise to become viable in the next 10 years.

Helping an investor owned utility develop a business case for a community solar product offering

MCR’s client had an opportunity to launch to its customers a solar product that could provide a first mover advantage in their service territory. MCR worked with our client to develop a detailed business case for launching a community solar product offering.

Helping an investor owned utility develop strategies to address the opportunities and threats of distributed generation

MCR’s client faced a rapidly changing market environment driven by the emergence of distributed generation (DG) technology. MCR worked with our client to define four alternative future scenarios for their electric market.