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MCR Energy Efficiency Expert to Speak at MEEA Conference (press release)

DEERFIELD, IL, January 29, 2016: MCR Performance Solutions, LLC, a leading management consulting firm serving electric, natural gas and water utilities, will be participating in the Midwest Energy Efficiency Alliance’s Midwest Energy Solutions Conference on February 24-26 in Chicago, Illinois. This annual conference raises awareness and reinforces the importance of energy efficiency in the Midwest.

Tom Crooks, Vice President of MCR’s Energy Efficiency practice, will provide insights during the kWh20: A Mashup of Water and Energy panel on Wednesday, February 24 at 4:00 pm. Tom has developed and tested prototype energy efficiency programs for water and wastewater agencies, drafted major portions of the California’s Water–Energy Relationship Report and developed research program roadmaps for the commercial, industrial, water and agriculture sectors. He has planned, implemented and evaluated energy efficiency programs for utilities in 25 states.

“In the past decade, we have learned a lot about the water-energy nexus and methodologies for identifying the amount of embedded energy in water. This work prepares us well to employ water-energy project approaches that optimize resource management,” Crooks said in anticipation of participating in the upcoming conference.

About MCR’s Energy Efficiency Practice

MCR’s Energy Efficiency practice assists clients in developing policy and providing regulatory support, program and project planning and implementation. MCR’s expertise includes developing models that forecast technical, economic and achievable efficiency gain potential across diverse geographies and climates. Additional areas of expertise include efficiency strategy and rate impact; load forecasting and research; performance measurement and process improvement. We assist our clients to evaluate, diagnose and implement systemic improvement and provide associated regulatory support.

About MCR Performance Solutions, LLC

MCR is a management consulting firm specializing in the electric, natural gas and water utility industries. MCR helps clients achieve superior performance through innovative and effective solutions in their strategies, operations, processes, finances, forecasting, organizational designs, economics, testimony, and business cases. Our practices include Regulatory Services, Energy Efficiency, Transmission Strategy, Nuclear Generation, Financial Advisory and Utility Transformation Services. For more information, please visit


Media contact

Nilsa Sweetser