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MCR Launches “Utility Transformation Services” Practice; Hires Will McNamara as Director


DEERFIELD, IL, June 8, 2015: MCR Performance Solutions, LLC, a leading management consulting firm serving electric, natural gas and water utilities, announced today the expansion of its service offerings with the formation of their Utility Transformation Services practice. This new practice addresses the business, technology and regulatory challenges faced by investor owned, public power and G&T clients that are driving transformational changes in the way they plan, operate and manage their customer relationships. Will McNamara, an experienced industry leader with deep expertise in utility smart grid deployment, distributed generation and renewable energy, regulatory policy and customer engagement strategies, has joined MCR to develop the practice.

MCR’s Utility Transformation Services practice will provide consulting services to clients in five key areas: 1) Distributed Energy Resource (DER) Transformations, 2) Smart Grid Technology Transformations, 3) Regulatory Transformations, 4) Financial Transformations, and 5) Strategy Transformations. “Our new practice helps our clients understand deep transformations taking place and develop unique strategies that create value through an integrated system infrastructure, a customer-centric focus that drives development of new products and services, and proactive regulatory strategies that create innovative cost recovery models and new sources of revenue generation,” said Frank Craig, co-founder and partner of MCR.

MCR has hired Will McNamara as Director to develop and lead the practice. Mr. McNamara has over 18 years of experience working in the energy industry in both utility and consulting roles. Over the last decade, he has focused his client-consulting services on the deployment of emerging smart grid technologies, integration of distributed generation and renewables into utility distribution systems, and systematic changes to regulatory models that enable utility investments in advanced technologies. Mr. McNamara is a well-known energy industry thought leader, has published numerous articles and white papers, and is a frequent speaker on utility transformation issues.

“We are very happy to have Will on board to drive the Utility Transformation Services practice for MCR,” said Craig. “Will is extremely knowledgeable and passionate about the impacts that policy, technology and market changes are having on the utility landscape. He brings a deep understanding of factors that underlay these unprecedented transformations. We see an opportunity to create tremendous value for our clients through this new practice.”

About MCR Performance Solutions, LLC
MCR is a management consulting firm specializing in the electric, natural gas and water utility industries. MCR helps clients achieve superior performance through innovative and effective solutions in their strategies, operations, processes, finances, forecasting, organizational designs, economics, testimony, and business cases. Our practices include Regulatory Services, Energy Efficiency, Transmission Strategy, Nuclear Generation, Financial Advisory and Utility Transformation Services. For more information, please visit