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MCR Online Demonstrations

MCR is on the forefront of identifying Beneficial Electrification (“BE”) opportunities and analyzing them from the perspectives of key stakeholders in order to assist clients with design and eventual launch of pilots or fully scaled programs and/or products.


Key Stakeholders


Recognizing that various definitions for “Beneficial Electrification” exist, MCR begins with the following working definition and customizes it to frame client efforts to their exact need: “Beneficial Electrification is a means of powering end-uses of energy with electricity; by doing so, the action must include at least two of the following without adversely affecting the others: 1) Does not negatively impact the environmental and reduces GHG emissions/pollutants, 2) Saves consumers money in the long-term, 3) Improves the quality of life for consumers, or 4) Provides enhanced grid management, efficiency, or other benefits.”

MCR provides modeling expertise, regulatory and rate guidance, marketing channel and product delivery expertise, and guidance to balance internal and external stakeholder interests.

Current projects include:

  • Development of candidate BE hypotheses, for example how a targeted electrification program can benefit the client and its customers.
  • Testing BE hypotheses through detailed technical comparison of end use technologies via our robust BE model.
  • Configuration of MCR’s transparent, and flexible BE model to include:
    • Retail and avoided costs of electricity, natural gas, propane, heating oil, gasoline, diesel fuel.
    • Quantification and monetization of emissions benefits.
    • Quantification of operations & maintenance costs for efficient, electrified technologies and baseline technologies, for example when considering heat pump technologies versus incumbent fossil fuel technologies, and internal combustion engine vehicles versus electric vehicles.
  • Application of MCR’s BE model for:
    • Forecasting technical, economic and program achievable potential.
    • Cost effectiveness based on the California Standard Practice tests, utility return on investment (ROI) and customer total cost of ownership (TCO) and/or break-even point.
    • Customized program design for the client.
  •  Regulatory support for the development and defense of client electrification filings seeking approval and cost recovery of proposed program