Is your EV strategy ready – yet?
Electric vehicles (EV) used to be something utilities thought of as on the horizon, but today they are very much here. The potential for significant increases in electricity sales is obvious, but EV also bring opportunities for enhanced customer engagement and experience. However, there are also considerable challenges related to infrastructure requirements to serve new EV loads, and how to manage or optimize the loads. Retail rates for charging, leasing chargers, charging subscriptions and customer-facing incentive programs function hand-in-hand to harness the opportunities and address the challenges.
MCR is providing a three-part series on EV for utilities, starting with conceptual and strategic issues, to be followed by a tariff-oriented paper and a client case study early in 2023.